THE COMPANY

Ted Deitert Brand Imaging is a full-service branding agency, created and captained by award-winning Creative Director Ted Deitert. His unrelenting quest for excellence has borne powerful campaigns and successful brand overhauls that all share Ted’s uncommon touch and commitment to beauty, in all its forms.

Employing strong brand ideation, and a multi-disciplinary execution, TDBI builds and evolves brands into uniquely singular, proprietary identities designed to succeed. Leveraging a visually oriented approach, TDBI is quick to recognize emerging trends, as well as subtle shifts in cultural psychology, envisioning and creating campaigns that transcend conventional advertising; campaigns that recast brands as relevant, credible, and associative, evoking responses that are intimately sensitive to the social and cultural trends that shape the motivations of their customers.

Throughout his extensive career, Ted Deitert’s competitive analysis has resulted in iconic campaigns, branding initiatives and experiential marketing for a global roster of world-class clients and industry leaders.

TDBI is guided by the principle that a brand’s visual identity can be only as strong as its real world relationship to its target audience. This relationship is complex, yet decipherable, and building it requires the complete cooperation of both potent creativity and measured research. Ted Deitert’s approach reaches beyond prescribed conventions, employing both invention and judgment to achieve superior creative execution that works.

HISTORY

Ted Deitert moved to NYC to pursue a career as an illustrator, and got a job creating comps for an ad agency to pay the bills.  His voluble talents were soon recognized, and he found himself directing his first photo shoot (with Albert Watson!) within weeks. Ted never looked back. Realizing that beautiful images have the power to emote, and build relationships with large groups of people, Ted committed his talents to creating and shaping those exchanges. 

With greater responsibility came the opportunities to truly shape his visions - Early in his career, Ted led multiple clients to groundbreaking success via his fresh take on the traditional fashion catalog. Reinventing the medium as an aspirational lifestyle guide, Ted helped create the kind of fashion/lifestyle branding we know today. In the years to come he would repeatedly occupy a similar role - a visionary specialist, instituting and catalyzing substantive and successful change, breathing new life into torpid brand identities. Notably, as V.P., Creative Director, Ted served as the architect responsible for transforming and repositioning the Bergdorf Goodman brand. His first order of business was the creation and launch of the Bergdorf Goodman Magazine, a groundbreaking publication that not only set the bar for excellence in retail branding and creative execution, but led directly to the restoration and continued financial success of the company. Ted also establsished Bergdorf’s digital presence with the launch of the Bergdorf Goodman website. Successful omni-channel brand overhauls such as this with an impressive list of global brands populate Ted’s résumé as he continues to envision and oversee the most pivotal moments for his clients and their brands.

Ted also enjoys riding his Harley, playing his many guitars, and talking about just about anything, over a shot of tequila.  He lives in NYC with his exceptional lady, their two sons and some fine animals.

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